Jul 9
Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giv...
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Lawyers, CPAs, and architects, to name a few professionals, spend countless hours working in challenging industries. Promotional products are excellent for employee relations, orientation progra...
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There's something powerful about choosing American-made products, especially in the world of branded merch. Whether it's supporting local jobs, shortening turnaround times, or showcasing standout c...
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by Michael Rase, President, Spectrum Advertising, Inc. Last-minute branded merchandise orders create higher costs, fewer choices, weaker brand consistency, and more stress for marketing, HR, sales...
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The pet industry is booming, with more and more people welcoming furry friends into their homes every year. In fact, according to the American Pet Products Association, Americans spent a whopping $...
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Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...
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What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...
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Employee recognition is one of those things that every company says it does and almost no company does well. The gap isn't usually budget - it's intentionality. Recognition that lands makes employe...
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A well-chosen corporate gift can strengthen a client relationship in a way that no email, no call, and no discount can. A poorly chosen one - or a generic one, or a lazy one - can quietly signal th...
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Branded apparel is one of the most common purchases in the promotional products world - and one of the most frequently done wrong. The result is a closet full of shirts that never leave the house a...
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Walk the floor of any trade show and you'll see the same thing: tables covered in branded merchandise, most of which will end up in the nearest trash can before attendees reach the parking lot. The...
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The first week at a new job leaves a lasting impression. Before a new hire meets half their team or logs into all their tools, they've already formed an opinion about whether they made the right de...
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There's a reason branded merchandise has been part of marketing budgets for decades: it works. But the way it works - and what makes it work well - has changed significantly. The best companies are...
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Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...
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We know that pet owners deserve nothing but the best for their fur babies. That's why we've rounded up some of our most unique and memorable items specifically for pets. Whether you're a pet-care b...
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From traditional favorites to new and trendy games, you can put your brand at the center of the fun whether it is at a tailgate, a special party or event, or just around the office. Bean Bag Toss...
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Warmer months are upon us, and you know what that means: it's time to hit the water and have some fun in the sun! Make sure your customers are prepared for all that spring and summer have to offer ...
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Unleashing ROI: Why Pet-Centric Branding is a Strategic Power Move for B2B Pet gear is not a gimmick. It is a signal. A smart one! For mid-sized B2B companies trying to stand out with clients, ...
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Branding 101: The Strategic Power of Tangible Vision A brand is not just a logo. It's not just a color palette or a clever tagline pinned to a mission statement. In today's hyper-competitive B2B...
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Coffee enthusiasts will love these promotional products that look like they're straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day which mean...
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The Earth Day Audit: Is Your Swag Helping the Planet or a Landfill? Earth Day is coming fast. On April 22, 2026, the world will turn its attention to sustainability, carbon footprints, and envir...
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Instagram-Worthy Promo: 5 Strategic Trends to Elevate Your Brand Presence In the modern B2B landscape, the line between "professional" and "personal" has blurred. Your clients, employees, and pr...
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What's New: And Why It Matters for You Less friction. Better execution. Stronger brand presence. In the fast-moving world of mid-sized B2B, "good enough" doesn't cut it anymore. Your brand isn'...
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In the world of high-end home renovations, the final walkthrough is often bittersweet. The sawdust has settled, the paint is dry, and your client is thrilled with their new space. But as a general ...
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Does this sound familiar? Marketing is ordering trade show giveaways. HR is piecing together onboarding kits. Sales is sourcing client gifts on the fly. Everyone's moving fast, but it adds up to ...
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Whether you are right or left, red or blue, or somewhere in the middle, if you're in need of political promotional product staples, we've got some great candidates for you! Yard Signs ...
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Products Javalina Jewel(r) Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage ...
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Let's be honest: we've all been there. You walk into a massive convention center, and within thirty minutes, your tote bag is overflowing with cheap plastic pens that leak, rubber ducks you don't...
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Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They...
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It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
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Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...
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Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...
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