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All About Potato Promo
3 days ago
Whether you're an Idaho native or just a big fan of potatoes, here's a list of some spectacular potato promotional products that you may find appealing! Bag Clip What better way to keep chips ...
Continue ReadingCase Study: Attract New Customers
Aug 29
As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...
Continue ReadingCase Study: Insuring Happy Employees
Aug 22
Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end ...
Continue ReadingThe Buzz About Bee-Based Promos
Aug 15
Looking for a way to bee unforgettable? Bee-based promotional products are the perfect way to spread some sweetness while giving branding an eco-friendly boost. From golden jars of honey to buttery...
Continue Reading6 Calming Products for Skincare Lovers
Aug 7
The hottest beauty trend of the late 2010s among millennials and Gen Zers was the dewy, bare-faced, minimal makeup look. This "Glossier girl" revolution led to a resurgence in skincare as self-care...
Continue ReadingHow to Create Buzz Around a Launch With Promo Products
Jul 31
So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...
Continue ReadingTrending Now: Sustainable Apparel Options
Jul 24
If you've spent any time in fashion circles this year, you know that sustainability is the hot topic of the moment. With discussions swirling about fast fashion, ethical production, and everything ...
Continue Reading8 Corporate Gifts for Your Employees
Jul 16
The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, nothing conveys your appreciation more than a corporate gift...
Continue ReadingYou Can Bank on These 7 Promotional Products
Jul 9
Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giv...
Continue ReadingTop 5 Promotional Products for Professionals
Jul 2
Lawyers, CPAs, and architects, to name a few professionals, spend countless hours working in challenging industries. Promotional products are excellent for employee relations, orientation progra...
Continue ReadingLocal Roots: Promotional Products Born in the USA
Jun 24
There's something powerful about choosing American-made products, especially in the world of branded merch. Whether it's supporting local jobs, shortening turnaround times, or showcasing standout c...
Continue ReadingThe Branded Merchandise Planning Calendar: What to Order Before It Becomes a Rush Job
Jun 24
by Michael Rase, President, Spectrum Advertising, Inc. Last-minute branded merchandise orders create higher costs, fewer choices, weaker brand consistency, and more stress for marketing, HR, sales...
Continue ReadingIndustry Deep Dive: Pet Industry
Jun 17
The pet industry is booming, with more and more people welcoming furry friends into their homes every year. In fact, according to the American Pet Products Association, Americans spent a whopping $...
Continue ReadingCase Study: Wave Hello to Promotions
Jun 10
Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...
Continue ReadingBamboo: It's Not Just for Pandas!
Jun 2
What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...
Continue ReadingEmployee Recognition Programs: What Works (And What Employees Actually Want)
May 28
Employee recognition is one of those things that every company says it does and almost no company does well. The gap isn't usually budget - it's intentionality. Recognition that lands makes employe...
Continue ReadingCorporate Gifting Done Right: How to Choose Client Appreciation Gifts That Land
May 28
A well-chosen corporate gift can strengthen a client relationship in a way that no email, no call, and no discount can. A poorly chosen one - or a generic one, or a lazy one - can quietly signal th...
Continue ReadingHow to Choose Branded Apparel Your Team Will Actually Wear
May 28
Branded apparel is one of the most common purchases in the promotional products world - and one of the most frequently done wrong. The result is a closet full of shirts that never leave the house a...
Continue ReadingHow to Plan Trade Show Merchandise That People Actually Keep
May 28
Walk the floor of any trade show and you'll see the same thing: tables covered in branded merchandise, most of which will end up in the nearest trash can before attendees reach the parking lot. The...
Continue ReadingWhat to Include in a New Employee Welcome Kit (And What to Skip)
May 28
The first week at a new job leaves a lasting impression. Before a new hire meets half their team or logs into all their tools, they've already formed an opinion about whether they made the right de...
Continue ReadingWhat Is Product Media? How Branded Merchandise Became a Strategic Marketing Channel
May 28
There's a reason branded merchandise has been part of marketing budgets for decades: it works. But the way it works - and what makes it work well - has changed significantly. The best companies are...
Continue ReadingCase Study: A Cheese-y Promotion
May 26
Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...
Continue ReadingUnique Pet-Themed Promo
May 19
We know that pet owners deserve nothing but the best for their fur babies. That's why we've rounded up some of our most unique and memorable items specifically for pets. Whether you're a pet-care b...
Continue ReadingGame On: 10 Promo Product Games We Love!
May 11
From traditional favorites to new and trendy games, you can put your brand at the center of the fun whether it is at a tailgate, a special party or event, or just around the office. Bean Bag Toss...
Continue Reading6 Promo Products That Scream Fun in the Sun!
May 4
Warmer months are upon us, and you know what that means: it's time to hit the water and have some fun in the sun! Make sure your customers are prepared for all that spring and summer have to offer ...
Continue ReadingPuptastic Promo!
Apr 26
Unleashing ROI: Why Pet-Centric Branding is a Strategic Power Move for B2B Pet gear is not a gimmick. It is a signal. A smart one! For mid-sized B2B companies trying to stand out with clients, ...
Continue ReadingBranding 101: The Strategic Power of Tangible Vision
Apr 19
Branding 101: The Strategic Power of Tangible Vision A brand is not just a logo. It's not just a color palette or a clever tagline pinned to a mission statement. In today's hyper-competitive B2B...
Continue ReadingPerk up Your Promotions With These 6 Coffee Products
Apr 12
Coffee enthusiasts will love these promotional products that look like they're straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day which mean...
Continue ReadingThe Earth Day Audit: Is Your Swag Helping the Planet or a Landfill?
Apr 7
The Earth Day Audit: Is Your Swag Helping the Planet or a Landfill? Earth Day is coming fast. On April 22, 2026, the world will turn its attention to sustainability, carbon footprints, and envir...
Continue Reading#Instagram Inspiration
Apr 4
Instagram-Worthy Promo: 5 Strategic Trends to Elevate Your Brand Presence In the modern B2B landscape, the line between "professional" and "personal" has blurred. Your clients, employees, and pr...
Continue ReadingWhat's New: And Why It Matters for You
Mar 23
What's New: And Why It Matters for You Less friction. Better execution. Stronger brand presence. In the fast-moving world of mid-sized B2B, "good enough" doesn't cut it anymore. Your brand isn'...
Continue ReadingCase Study: The 'Double Take' Effect - Turning Renovations into Referrals
Mar 20
In the world of high-end home renovations, the final walkthrough is often bittersweet. The sawdust has settled, the paint is dry, and your client is thrilled with their new space. But as a general ...
Continue ReadingThe Hidden Cost of Decentralized Branded Merchandise
Mar 13
Does this sound familiar? Marketing is ordering trade show giveaways. HR is piecing together onboarding kits. Sales is sourcing client gifts on the fly. Everyone's moving fast, but it adds up to ...
Continue ReadingHere Are Our Votes For The Best Political Promotional Product Staples
Mar 13
Whether you are right or left, red or blue, or somewhere in the middle, if you're in need of political promotional product staples, we've got some great candidates for you! Yard Signs ...
Continue ReadingCase Study: Health & Wellness Spas
Mar 5
Products Javalina Jewel® Pen Industry Health Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage fee...
Continue ReadingHow to Choose the Best Trade Show Giveaways (High-Impact vs. Disposable Swag)
Feb 27
Let's be honest: we've all been there. You walk into a massive convention center, and within thirty minutes, your tote bag is overflowing with cheap plastic pens that leak, rubber ducks you don't...
Continue ReadingCase Study: Keep Warm Buddy Set
Feb 26
Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They...
Continue ReadingGraphic Design Terms Everyone Should Know
Feb 19
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingCase Study: A New Way to Do Cross-Promotions
Feb 11
Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...
Continue ReadingCase Study: Paw-se and Appreciate the Little Things
Feb 4
Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...
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